Flannels, the UK’s number one luxury fashion destination for men and women is proud to announce a bold collaboration with renowned German fashion house MCM.
Joining forces with MCM & Flannels, MCR Fashion Industry partnered with the global brand and luxury department store for an exclusive launch event evening on Thursday 28th September 2017, at Flannels Manchester store.
MCM is currently sold in 478 stores in 35 countries including Munich, Berlin, Zurich, London, Paris, New York, Hong Kong, Shanghai, Beijing, Seoul and Tokyo.
MCM was founded during the cultural renaissance of Munich in 1976 and built its reputation on producing exquisite luggage, leather goods and accessories with the emphasis on artistry and craftsmanship.
A powerful combination of contemporary aesthetic and perfect functionality MCM designs embrace irreverence and aspiration with their revolutionary take on New School luxury and have become must-haves for the discerning global traveller.
MCM’s famous Cognac Visetos monogram – bearing neo-classical laurel leaves coupled with a diamond symbol representing value, strength and durability without compromise in beauty – has become synonymous with the brand. While each MCM piece is personalized with a unique number engraved on the iconic brass plate making each item uniquely collectable.
Creating the perfect back drop for these exciting statement pieces is the Flannels in-store experience. Its sophisticated and minimalist interiors provide the ultimate shopping environment for the discerning consumer and showcase over 200 designer brands from established international designers to contemporary casual labels.
MCR Fashion Industry invited 150 guests for an exclusive private event marking the launch of the collection at the Manchester Spinningfields store, continuing our ongoing partnership with Flannels. With influencers, bloggers and fashionista guests from across the country in attendance, the event provided a luxurious evening of style and shopping.
Lucky guests were treated to drinks on arrival courtesy of Neighbourhood Restaurants, MCM & Flannels goody bags plus got the chance to take a piece of the collection home with them in the form of personalised graffiti cases by artist Graffiti Life.
Highlights of the MCM collection at Flannels include the hugely popular modern classic MCM Stark Backpack, available in medium and X-mini, from £550, and the stunning MCM Ottomar Small Messenger Bag in Visetos, £495. Demonstrating the brand’s versatility are the Rombi Visetos Reversible Shopper Bag £550 and the ultimate style statement – the MCM Traveler in Visetos £1050.
The expanded collection includes designer sweatshirts, trainers, belts and scarves including the MCM Logo T Shirt, £250, Zipped Logo Sweatshirt, £395, MCM Reversible Belt £275, MCM Embossed Trainers, £395, and the MCM Monogrammed Nylon Cap £175.
Also available will be a range of MCM’s popular small accessories including luggage and wallet charms featuring a variety of characters including the famous Visetos Rabbit from £195. Stylish MCM 113s Aviator Style Tortoise Sunglasses, £150, and the MCM Claus Bifold Wallet are two more confident and enduring style classics.
The exclusive MCM in-store display at FLANNELS, Manchester Spinningfields store.
MCM is a luxury travel goods and accessories brand with an attitude defined by combining a contemporary aesthetic and focus on functional innovation with the use of cutting edge techniques. Founded in 1976 at the pinnacle of Munich’s creative renaissance, today, through its association with art, music, technology and travel, MCM embodies the bold, irreverent and aspirational. Always with an eye on the new, the driving force behind MCM centres on revolutionizing classic design with futuristic materials. Cross-pollinating its Western and Asian heritage, the brand draws reference from Munich to Seoul. Appealing to the Global Nomadgeneration – dreamers, creatives and digital natives – MCM’s millennial audience is ageless, genderless, empowered and unconstrained by rules and boundaries. This is New School Luxury.
Flannels, the UK’s fastest-growing designer store, is a luxury fashion destination for men and women and is home to an edit of over 200 designer brands from established international designers to contemporary casual labels.
Founded by Neil Prosser in 1976, the first Flannels store opened in Knutsford, Cheshire. Flannels now has a store portfolio spanning Liverpool, Manchester Spinningfields, Leeds, Birmingham, Nottingham and Cardiff and most recently opened stores in Plymouth, Sunderland, Metrocentre, Swindon, Southport, Hereford, Solihull, Silverburn, Meadowhall and Isle of Man. Flannels brings together a collection of iconic designer brands in one easy-to-shop destination combining the best international fashion with editorial content.
The MCM AW17 collection is now available in store & online at Flannels.com
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Thanks to Flannels, MCM, KBA PR & Neighbourhood Restaurants.